110 Stumbras aniversary. Campaign and packaging.
Stumbras Vodka 110 was issued to celebrate the 110th anniversary of Stumbras distillery. The limited edition Vodka is noticeable for the design of its 110 unique labels featuring herbs from Lithuanian fields and meadows. The packaging design has its distinctive modest Baltic style, the monochromatic label with minimal details of gold foil and red. In the traditional Lithuanian culture white has always been a very special colour used for special occasions and celebrations. White also stands for purity. Hence, the white bottle is resulting in greater shelf impact as well as standing out on the festive table.